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Arts Council England 60th Anniversary – ‘Art in Your Hand’ Arts Council England, the national development agency for the arts in England, is celebrating its 60th anniversary. In order to mark the event the body commissioned General Public Agency to curate and produce a national celebratory programme. This has taken the form of mass production and distribution of a series of art on everyday objects, to punctuate public life with cultural themes. The first stage of the programme was the production of artist designed re-usable carrier bags in partnership with Sainsbury’s. The bags, by artists Michael Craig-Martin, Anya Gallacio and Paul Morrison resulted in a 70% increase in bag for life sales, successfully demonstrating the power of art to shift behaviour. The second stage of the programme involved commissioning a series of artist designed travel wallets which were distributed at travel interchanges nationwide. We invited nine artists from different disciplines to contribute. They responded to the commission by explicitly addressing the theme of travel, with a collection of provocative, engaging and beautiful art works that address topical issues including identity, environmentalism and the rural. Through eliciting a range of responses the wallets powerfully express the function and value of art within our daily lives. The commissioned artists were: Jyll Bradley, Buffy, Michael Clark, Tracey Emin, Tim Etchells, Bernardine Evaristo, Antje Schiffers, Adam Sutherland, TY and Jeanette Winterson.
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